Date:
Tue 12 Apr 2016
By: Riaz Resh
Market research is an important aspect of any business, regardless of size or sector. It enables a company to find out what potential customers are looking for from a particular product or service so they can tailor theirs to suit consumer needs. This leads to a more successful business and happier customers at the same time. In terms of new product development it is vital to harness the power of feedback.
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