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Market Research Tips for New Product Development
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Back to Basics: Market Research Tips for New Product Development

Market research is an important aspect of any business, regardless of size or sector. It enables a company to find out what potential customers are looking for from a particular product or  service so they can tailor theirs to suit consumer needs. This leads to a more successful  business and happier customers at the same time. In terms of new product development it is  vital to harness the power of feedback.

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