Dymo - Customer Loyalty Reward Programe

Client Profile
DYMO is a leading supplier of a complete range of embossers, manual label makers, desktop products, computer-connected products, and cutting-edge software.

Situation
This organisation needed to drive CUSTOMER LOYALTY, and improve global sales across a range of office label printer products with end-customers. DYMO needed a way to incentivise customers to purchase their product over other similar products in a busy market place whilst creating brand loyalty.

Ovation Incentives Solution
A comprehensive on-pack promotion was created were Ovation Incentive rewards codes were printed onto the inside of 10,000 promotional packs per country. The reward scheme offered a locally desirable range of high street gift vouchers, and e-vouchers of the customers’ choice for every pack purchased. The reward selection was instantly redeemable upon purchase for maximum impact.

Results
The program has helped this international organisation to strengthen its brand, and develop relationships with thousands of their best end-user customers. Sales have significantly improved and thrived across 9 countries and has exceeded best scenario expectations. This on pack rewards programme has since been expanded into new countries, and additional products. Ovation Incentives has helped DYMO to achieve the following;

Raise product profile
maximise brand exposure
Identify key target audiences
Maximise marketing budgets