Learndirect - Customer Loyalty Reward Programme

Client Profile
learndirect offers independent free advice, adult further education courses, training and student funding.

Situation
learndirect wanted to truly engage and motivate their customers and drive brand loyalty.Driving enrolment of on-line educational courses for their customers was also an essential requirement.

Ovation Incentives Solution
The Ovation Incentives team designed and launched an effective customer loyalty growth strategy to identify, retain, and grow learndirects most valuable customers.The Universal Voucher rewards platform was used as strategic marketing tool, which helped build customer traffic, encourage enrolment to training courses and reward brand loyalty. Enhancing customer satisfaction and incentivising customer referrals created a competitive edge, which significantly improved customer acquisition.

Results
The Universal Voucher system helped learndirect to achieve the following;

Increase customer engagement
Improve brand Loyalty
Acquire new customers
Increase customer profitability and gain competitive advantages