UNFCU - Customer Loyalty Reward Programme

Client Profile
UNFCU (United Nations Federal Credit Union) is a non-profit, cooperative institution, which serves the financial needs of UN and UN specialized agency staff, former international civil servants and their direct families in over 200 countries worldwide.

Situation
UNFCU wanted a way to reward their loyal members across the globe. One of UNFCU’s main requirements was that the rewards had to be diverse and attractive to appeal to their target audience, whilst at the same time offering something different so as to stand out from their competitors.

Ovation Incentives Solution
The Universal Voucher System meant that UNFCU could reward its members with an innovative, yet effortless approach. The considerable array of rewards to choose from meant that members really engaged with the brand. Due to the global reach of the programme, local rewards were offered which created a sense that UNFCU really understood and appreciated its members. By utilising Ovation Incentives understanding of customer loyalty rewards, UNFCU was able to launch a loyalty programme that remained unique in a competitive market.

Results
The Universal Voucher System helped UNFCU improve the following areas;

Increase member engagement
Improve brand Loyalty
Acquire new members