Communispace - Market Research Reward Programe

Client Profile
Communispace develops, manages and facilities private online communities for international organisations. The company’s online customer community site enables businesses to generate continuous insights, drive faster innovation and drive revenue.

Situation
Communispace wanted to improve the retention and activity rates for their national and international panels and asked Ovation Incentives to help them achieving these goals.

Ovation Incentives Solution
Ovation Incentives implemented a trendy multi-country, multi-language and multi-currency market research rewards scheme for their panel members which was published on the Communispace website. The Universal Voucher system allows their national and international panel members to select a reward that suits their lifestyle.

Results
The Ovation Incentive panel award scheme helped Communispace to improve the following:

Panel Acquisition
Survey Completion Rates
Panel Member Activity
Panel Retention
Panel Member Loyalty

As a result of these successes Communispace have extended the scheme annually since 2007.