Proven Results

Ipsos MORI Case Study

Ipsos Mori Logo Ovation Incentives

Ipsos MORI, part of the Ipsos Group, is a leading full service UK research company with global reach. They specialise in brand communication, advertising and media research (Ipsos MORI Connect), consumer, retail & shopper and healthcare research (Ipsos MORI Marketing), customer and employee relationship management research (Ipsos MORI Loyalty), and social & political and reputation research (Ipsos MORI Public Affairs).


The Challenge

Fieldwork International are a highly specialised fieldwork consultancy dedicated to the healthcare industry. As part of the Ipsos MORI group their role is to provide a high level of expertise and knowledge in healthcare data collection.

With research panels across Europe and the US, providing incentive rewards to healthcare professionals with limited administration in a timely and accurate manner is paramount.


The Requirements

As a long standing Client of Ovation’s for over 5 years, Fieldwork International approached Ovation to work in partnership to develop an automated ordering process in order to deliver multi-language and multi-currency rewards in real-time.


The Solution

  • Development automates incentives requests via a direct link from Client database to Ovation's database
  • 24hr incentive fulfilment in real-time upon survey completion
  • Incentive rewards issued in local currency
    (GBP, USD and EUR)
  • Multi-language - French, Spanish, Italian, English & German
  • A single platform for all incentive reward redemption
  • Over 100 locally inspiring gift cards and eVouchers

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  • 75% reduction in internal administration hours
  • Reduced waiting time to 0 upon survey completed, compared to 14 days delivery time for traditional incentives
  • 17% increase in repeat respondents providing quality data for the clients
  • In the US over 100% increase in redemption choices for Ovation incentive reward since go live

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  • "Since the introduction of the automated system, we have experienced a considerable reduction of the time we spend processing the payments and dealing with panel queries. Panel members seem very satisfied with this new system, which is reflected in the higher panel retention"

    Panel Manager, Fieldwork International - Ipsos MORI