Proven Results

Ipsos MORI

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Ipsos MORI, part of the Ipsos Group, is a leading full service UK research company with global reach. They specialise in brand communication, advertising and media research (Ipsos MORI Connect), consumer, retail & shopper and healthcare research (Ipsos MORI Marketing), customer and employee relationship management research (Ipsos MORI Loyalty), and social & political and reputation research (Ipsos MORI Public Affairs).

1

The Challenge

Fieldwork International are a highly specialised fieldwork consultancy dedicated to the healthcare industry. As part of the Ipsos MORI group their role is to provide a high level of expertise and knowledge in healthcare data collection.

With research panels across Europe and the US, providing incentive rewards to healthcare professionals with limited administration in a timely and accurate manner is paramount.

2

The Requirements

As a long standing Client of Ovation’s for over 4 years Fieldwork International approached Ovation to work in partnership to develop an automated ordering process in order to deliver multi-language and multi-currency rewards in real-time.

3

The Solution

  • Development automates incentives requests via a direct link from Client database to Ovation's database
  • 24hr incentive fulfilment in real-time upon survey completion
  • Incentive rewards issued in local currency
    (GBP, USD and EUR)
  • Multi-language - French, Spanish, Italian, English & German
  • A single platform for all incentive reward redemption
  • Over 100 locally inspiring gift cards and eVouchers

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4

Results

  • 75% reduction in internal administration hours
  • Reduced waiting time to 0 upon survey completed, compared to 14 days delivery time for traditional incentives
  • 17% increase in repeat respondents providing quality data for the clients
  • In the US over 100% increase in redemption choices for Ovation incentive reward since go live

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Testimonials

  • "Since the introduction of the automated system, we have experienced a considerable reduction of the time we spend processing the payments and dealing with panel queries on a weekly basis. Panel members also seem very satisfied with this new system, which is reflected in the higher panel retention achieved in the last 6 months"

    Panel Manager, Fieldwork International - Ipsos MORI