The Challenge

DYMO needed to improve global sales across a range of office label printer products direct to end-customers. DYMO needed a way to incentivize customers to purchase their product over other similar products in a busy market place whilst creating brand loyalty.

The Solution

• An on-pack promotion where rewards codes were printed onto the inside of 10,000 promotional packs per country
• Rewards were instantly redeemable via an online portal
• For every pack purchased reward codes were redeemable for a desirable range of high street gift vouchers, and e-vouchers of the customers' choice.

The Results

• Strengthened brand recognition and direct relationships with thousands of key end-user customers.
• Unified reward process that was able to be rolled out across 9 different countries simultaneously.
• Raised product profile and increased sales within key target audiences.