Proven Results

Dymo Case Study

Dymo logo

DYMO is a leading supplier of a complete range of embossers, manual label makers, desktop products, computer-connected products and cutting-edge software.


The Challenge

DYMO needed to improve global sales across a range of office label printer products direct to end-customers. DYMO needed a way to incentivize customers to purchase their product over other similar products in a busy market place whilst creating brand loyalty.


The Solution

  • An on-pack promotion where rewards codes were printed onto the inside of 10,000 promotional packs per country
  • Rewards were instantly redeemable via an online portal
  • For every pack purchased reward codes were redeemable for a desirable range of high street gift vouchers, and e-vouchers of the customers' choice.

The Implementation

  • Reward options in 9 different countries and local currencies.
  • All communication in local language
  • Tailored rewards website accessible by customers in local languages
  • Reduced administration and costs of implementing and managing global reward scheme
  • All in one support to DYMO and the end-users.
  • Individual and secure electronic codes for use in printing on product packages


Dymo webstore


The Results

  • Strengthened brand recognition and direct relationships with thousands of key end-user customers.
  • Unified reward process that was able to be rolled out across 9 different countries simultaneously.
  • Raised product profile and increased sales within key target audiences.


  • "Over the years we have worked on a number of product promotions in numerous countries with Ovation Incentives and have enjoyed the expericne very much. They are fast to respond, very flexible and easy to work with."

    Associate Manager Digital Marketing and eCommerce - Dymo