Hall & Partners is an innovative market research and brand communications company with more than a decade’s experience providing online samples for market research. YourWord is Hall & Partners’ online community of market research participants both in the UK and US.
How to create a loyalty program that increases the average lifespan of a panellist by increasing their engagement with the brand and their contribution to the panel in terms of generating insights and value to Hall & Partners.
Hall & Partners approached Ovation Incentives to help establish and create a positive experience for panellists by rewarding them for continued interactions with the brand with an incentive that is engaging, aspirational and motivational.
Over 90% of Hall & Partners research employs online samples, so mobile enabled rewards and instant delivery of these incentive rewards was also key.
With panellists in both the US and UK it was also crucial that rewards were inspiring brands that were appealing regardless of the individual's location.