Hall & Partners is an innovative market research and brand communications company with more than a decade’s experience providing online samples for market research. YourWord is Hall & Partners’ online community of market research participants both in the UK and US.
Hall & Partners were looking for a customer loyalty solution that could help increase panel retention, improve their panellist's engagement with the brand while providing the market research organisation with data insights. Panel retention decreased in the previous quarter in both the United States and in the United Kingdom, which had an effect on their day to day business operations
Hall & Partners approached Ovation Incentives to help establish and create a positive experience for panellists by rewarding them for continued interactions with the brand with an incentive that is engaging, aspirational and motivational.
Over 90% of Hall & Partners research employs online samples, so mobile enabled rewards and instant delivery of these incentive rewards was also key.
With panellists in both the US and UK it was also crucial that rewards were inspiring brands that were appealing regardless of the individual's location.