DYMO case study

Table of contents

About DYMO

DYMO is a leading supplier of a complete range of embossers, manual label makers, desktop products, computer-connected products and cutting-edge software.

The Challenge

DYMO needed to improve global sales across a range of office label printer products direct to end-customers. DYMO needed a way to incentivize customers to purchase their product over other similar products in a busy market place whilst creating brand loyalty.

The Solution

  • An on-pack promotion where rewards codes were printed onto the inside of 10,000 promotional packs per country
  • Rewards were instantly redeemable via an online portal
  • For every pack purchased reward codes were redeemable for a desirable range of high street gift vouchers, and e-vouchers of the customers' choice.

The Implementation

  • Reward options in 9 different countries and local currencies.
  • All communication in local language
  • Tailored rewards website accessible by customers in local languages
  • Reduced administration and costs of implementing and managing global reward scheme
  • All in one support to DYMO and the end-users.
  • Individual and secure electronic codes for use in printing on product packages

Dymo webstore

The Results

  • Strengthened brand recognition and direct relationships with thousands of key end-user customers.
  • Unified reward process that was able to be rolled out across 9 different countries simultaneously.
  • Raised product profile and increased sales within key target audiences.
"Over the years we have worked on a number of product promotions in numerous countries with Ovation Incentives and have enjoyed the experience very much. They are fast to respond, very flexible and easy to work with." – Associate Manager Digital Marketing and eCommerce - Dymo