Channel & Sales Incentives

Your partners are selling for your competitors too. Change that.

A significant share of your revenue is generated by people who don't follow your targets, don't report to you, and are probably selling rival products in the same breath. Channel incentives give you meaningful influence over that network. Ovation Incentives makes running them simple across multiple countries, currencies, and partner types, with the data integrity and fraud controls your business requires.

Selected metrics from our channel incentives platform. including sales leaderboards, points earned, sales and a sale approved notification.

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Our channel incentives platform dashboard showcasing sales data in graphs and charts.

The numbers behind well-run programmes.

Research by the Incentive Research Foundation found that structured non-cash incentive programmes deliver a 32% increase in revenue and a 30% increase in market share. The difference between programmes that hit those numbers and those that don't comes down to four things: clear targets, relevant rewards, real-time visibility, and low-friction participation. Ovation Incentives is built around all four.

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Everything your programme needs. Nothing it doesn't.

  • Live leaderboards and performance dashboards partners see exactly where they stand, in real time
  • SPIFs, rebates, tiered programmes, and training incentives configured to your structure, not a generic template
  • Rewards in 100+ countries locally relevant options that actually resonate, not a ten-item gift card list
  • Direct CRM integration via API data flows automatically; no manual imports, no attribution errors
  • Automated communications consistent partner engagement at scale, without the overhead
  • ISO 27001-certified your sales data and partner data are protected
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Our channel incentives platform showcasing a points statement and pints history.

Frequently Asked Questions

How long does it take to launch a channel incentives programme?
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The length of time can vary depending on the technical complexity of requirements but a good estimate is usually between 3-6 months for a full platform integration.

Does the platform support multiple countries and currencies simultaneously?
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The Ovation Incentives channel incentives platform is built to operate seamlessly across multiple countries, currencies, and cultures, with a proven track record of doing so.

What types of rewards can you redeem?
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Users can redeem their points for a wide range of rewards, including retail gift cards, hotel stays, experiences, charitable donations, prepaid cards, mobile top-ups, gaming cards and cryptocurrency.

How will the platform connect to my existing CRM system?
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Our RESTful APIs allow you to swiftly connect between systems, automatically distribute points, automatically top up values, and pull the required data to allow programme to work seamlessly.

What is the difference between a channel incentive programme and a loyalty programme?
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While there are some similarities between the two, loyalty programmes are traditionally B2C while our channel incentives platforms are B2B. Working with retail partners, salespeople, and distributors rather than end consumers.

How do you ensure tax compliance for all rewards across multiple regions?
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Tax obligations for third-party rewards vary by country and depend on the nature of the reward, the recipient relationship, and local legislation. Ovation Incentives provides full data exports of points and redemptions to support your reporting processes. We recommend working with your local tax adviser to ensure your programme meets the requirements in each market.

"Ovation really helped us connect with our third parties in a way we had not been able to before. They engaged and developed a rewards scheme that was bespoke to our needs and that of our retailers, the campaign has resulted in a significant increase in sales."

Business Strategy Manager - Sky

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Your channel network is already out there, selling. The question is, whether they're selling yours.

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