Honda case study

Table of contents

About Honda

Honda is a Japanese public multinational corporation primarily known as a manufacturer of automobiles, motorcycles and power equipment.

The Challenge

Since 2009 Honda had been running the Engage programme for all dealership after-sales staff, which communicates targets and measures, performance data, league tables and success stories to all dealership after-sales staff rewarding the top winning teams. Recent staff surveys highlighted that although the team rewards were well received, a high proportion of the dealership staff suggested they would also like individual rewards.

The Honda after-sales team are constantly looking for new and innovative ways to engage and motivate the dealership staff, so contacted Ovation to explore the possibility of incorporating their established global UV reward code within a membership top-up card.

Honda engage gift card

The Solution

  • An online reward platform that can be accessed instantly
  • An exclusive Honda Engage branded membership top-up card
  • An all inclusive voucher fulfillment and support process
  • A platform that integrates vouchers and Honda merchandise

The Implementation

  • Unique membership cards for Honda staff
  • Reduced administration by capturing data and supplying required reports
  • Branded communication support for the life of the programme
  • An extensive UK retailer voucher range
  • All in one support covering product and customer queries
  • Full integration of both voucher and merchandise products

The Results

  • Area Managers and other areas of the business are able to issue rewards to individuals or teams, which can be added to the card at any time
  • Once the reward is loaded, the winner is able to instantly redeem
  • Membership card allowed Honda to promote additional member benefits including Engineering days, discounted Honda Genuine Accessories and 'Wurth' products